The answer is professional photography
There’s a fundamental shift happening in the real estate industry (and the web in general) and professional photos are playing a key part in the success of many businesses.
Moreover, with the rise of social networks such as Instagram and Pinterest, there is further proof that consumers demand a visually appealing online presence.
I do find it very entertaining to see the kind of photos used by agents and homeowners in the sale of their property.
Here is our one chance to make a first impression and in effect say to the buying public, "Hey everyone, this could be your life, come on over". I often ask myself, what kind of life might I have if these photos were of my house?
Some things to keep in mind:
Composition– wide angle lenses
offer the best solution –
large swaths of a room, not just a
corner or one sliver of the room.
Junk on counter tops
and refrigerators cluttered
with magnets
The Finer Details:
Open Toilets
Not appealing!
Make the Bed!
Items that might offend… you just would not believe the things people display in their homes. Put them away and items like hunting trophy animal heads and the like might limit the audience for the home by alienating some.
In your mind’s eye, consider your trips to Model Homes when you
think of composing your photos.
Limit the number of items on any level surface to two.
Furniture should be paired down to allow rooms to appear spacious.
All available lighting should be on. Well lit rooms look larger and more inviting. Dark rooms appear smaller, closed in and significantly less cheery.
Specific points of interest make for good subject material.
Don’t give them too much. If you tell them everything up front, you may not leave anything to draw the buyer to the property.
Today’s more robust websites allow as many as 20 or more photos.
Pick the best 10 or 20 images of the home so you can effectively capture the best your home can be!
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